We Be Bop, Inc.

Goal

We Be Bop needed a web-based showcase which their salespeople could use to display their latest products to buyers at major retail stores worldwide. There were three requirements for this project:

• The site itself had to reflect the design aesthetic of We Be Bop.
• The site's user interface had to be simple enough such that a retail buyer would be able to follow a salesperson's tour of the product line with no special training.
• The administrative back-end had to be simple yet powerful enough that a staff member with just a few minutes' training could easily upload, organize and remove items in the showcase.

Results

Working directly with members of the sales, marketing and administrative teams at We Be Bop, ReadyAssist built a system to their specifications. Using graphics already closely associated with their clothing lines and marketing campaigns, we built an easy-to-navigate site which has become an invaluable sales tool.